How much revenue are you losing
from slow lead follow-up?
Enter three numbers. See exactly how many leads slip through every month — and what it's costing you.
All enquiries — calls, form fills, DMs, walk-ins
Average revenue from a closed client
How we calculate this
This calculator uses lead contact rate benchmarks from a Harvard Business Review study on lead response time, combined with a conservative 20% close rate assumption.
Contact rate is how often a business actually reaches a lead before they move on. Businesses that respond in under 5 minutes contact ~85% of their leads. Wait 24+ hours and that falls to ~10% — the lead has already moved on or been contacted by a competitor.
Revenue lost is the difference between what you currently earn from contacted leads and what you could earn by responding fast enough to contact 85% of them.
Note: These are estimates based on industry benchmarks. Actual results vary by industry, market, and lead quality.
Want to go deeper?
Read: How Fast Should You Respond to a Lead?
The data, the benchmarks, and a step-by-step system for fixing your lead response time — without hiring more staff.
Read on the blog →