How many visitors is your
load time costing you?
Most speed testers give you a score and stop there. This one translates it into the visitor impact that actually matters.
Adds a visitor-impact estimate to your result
How this estimate works
This tool runs your site through Google's PageSpeed Insights and maps your Largest Contentful Paint time against published research on load time and bounce probability — Google/SOASTA Research, "The State of Online Retail Performance" (2017).
If you provide your monthly traffic, we apply that bounce-probability increase to estimate how many visitors are at elevated risk of leaving before your page finishes loading. It's an estimate based on published research, not a guarantee — but it's a more useful number than a score alone.
For a full technical breakdown of what's slowing your site down, book a free performance review with our team.
Frequently asked questions
How does website speed affect lead generation?+
Slow load times directly increase bounce rate — the percentage of visitors who leave before interacting. Google/SOASTA research shows that pages loading in 5 seconds have a 90% higher bounce probability than pages loading in 1 second. Every visitor who bounces is a lead that never had the chance to convert.
What is a good page load time for a business website?+
Under 2.5 seconds for Largest Contentful Paint (LCP) is Google's 'Good' threshold for Core Web Vitals. Pages loading in under 1 second retain the highest percentage of visitors. Pages taking 3+ seconds see significantly elevated bounce rates. Most SME websites load in 4–7 seconds — well into the range where visitor loss becomes measurable.
How many website visitors does a slow load time cost?+
The relationship is non-linear. Moving from 3 seconds to 1 second can reduce bounce rate by 32%. On a site with 2,000 monthly visitors, that's 640 additional visitors who stay long enough to see your offer. At a 2% conversion rate, that's 12–13 additional leads per month from the speed improvement alone.
How do I make my website faster?+
The highest-impact fixes are: image compression and modern formats (WebP/AVIF), moving to a faster hosting environment (cloud vs. shared hosting), enabling a CDN, reducing or deferring third-party scripts, and using a performance-optimised build framework. A full technical audit identifies exactly which factors are causing the slowest elements to load.
Want to go deeper?
Read: How Website Speed Is Quietly Costing You Leads
The published research on load time and bounce probability — and what it means for your pipeline.
Read the article →