What is your social media
following actually worth?
Most businesses grow their following but never convert it into leads. This calculator shows what your audience is worth in revenue — and where the conversion gap is.
Instagram + LinkedIn + Facebook + TikTok etc. — combined total
How we calculate this
The model converts your follower count into an engaged audience using your engagement rate, then applies a click-through estimate based on where you send people, and a landing page conversion rate based on how optimised that destination is.
Click-through rates range from ~1.5% (homepage link) to ~8% (dedicated lead magnet), based on published benchmarks for social-to-web traffic.
Landing page conversion rates range from ~1% (generic homepage) to ~12% (optimised lead capture), based on industry averages for B2B service businesses.
A 20% close rate is applied to convert leads into revenue — a conservative benchmark for most service businesses.
Note: These are estimates based on typical benchmarks. Actual results depend on your niche, content quality, and offer strength.
Frequently asked questions
How do I calculate the revenue value of my social media following?+
Multiply your followers by your engagement rate to get your engaged audience. Multiply that by your bio link click-through rate (~1.5–8% depending on destination quality). Multiply those clicks by your landing page conversion rate (~1–12%). Apply your close rate and deal value to get monthly revenue. This calculator does all four steps.
What is a good engagement rate for a business social media account?+
1–3% is typical for business accounts. 3–6% indicates a strong, active community. Above 6% is exceptional. Engagement rate matters more than follower count — a 5,000-follower account at 4% engagement reaches 200 people consistently, while a 50,000-follower account at 0.4% also reaches 200.
What click-through rate should I expect from my social media bio link?+
Click-through rates depend on your destination. A generic homepage achieves approximately 1.5% from your engaged audience. A contact page achieves around 3%. A dedicated landing page with a specific offer achieves 5–8%. An optimised lead-capture page (lead magnet, booking form) can achieve 8–15%.
How do I get more leads from social media?+
The highest-leverage fix is usually improving your bio link destination. Replacing a homepage link with a purpose-built landing page typically delivers 4–6× more conversions without changing your content or gaining more followers. The second fix is faster follow-up — social leads go cold within hours, so same-day automated follow-up significantly increases close rates.
Related tool
How fast are you responding to the leads you do get?
Getting more leads from social is only half the equation. The other half is whether you're responding fast enough to close them.
Check my lead response time →